How To Get 20+ Private Practice Clients Every Week

You have just started your private practice, build a nice space to see clients, decorated it, create positive ambience around, full of motivation, but after a few days into the practice you realize that clients are not coming to you. Just 3 or 4 clients showed up in months.

That’s a real problem that many new private practitioners face. You have done everything. You went to college, got the degree, then licenses, did practice in an organization, then later moved to private practice, but what you see is complete absence of clients.

What to do in this case? One answer only – Private practice marketing.

I know this might sound weird to you, but marketing your private practice is very important.

Although, you are not a hardcore businessman, but you will need to do it. For yourself and for the business.

This is very genuine, that when you have just started you can’t assume to getting 20+ caseloads every week. But, there has to enough caseload that you can carry those first few months.

So, how to do private practice marketing for therapists? Let’s see.

1- Get a GMB.

GMB or google my business profile is the first thing that you should setup for your clinic.

This is completely free and takes few minutes to setup. Just go to this link and follow the steps.

With GMB, you will get listed on the local map pack of google. So, whenever someone will be searching for therapist near me, there will be chances that you may show up.

But to be properly showing in the map pack in top positions you will need to optimize it for rankings.

2- Setup website

Second thing that you should do is setup a website. Just like google GMB, your website will be the place from where potential therapy clients can learn about you, contact you, etc.

There are various free and paid platforms on which you can setup your website.

But just like unoptimized GMB, unoptimized website will also not be seen to potential clients who are searching for therapists in your area.

You need to optimize it for SEO.

3- Instagram/TikTok

In this digital age, social media platforms also have their own place and user base. You may not be aware, but many of your clients may be hanging out on social media platforms like Instagram and TikTok, searching for relaxing videos, messages, quotes, etc.

You can’t afford to leave those clients. Create profiles on these social media platforms and post regular content related to positivity, possible solutions, where you practice, etc.

Make sure to include relevant hashtags and location in each post, to keep the posts visible to local user base of your area.

4- Start networking

There is a famous saying that your network is your net worth. Get yourself to networking events, connect will other local doctors, psychologists, etc.

This can bring referral clients.

5- Join charity/local events

Local charity/cultural events is a great place to market your practice without looking like a businessman.

By joining these events, you will gain instant visibility in your area, local residents will get to know about your clinic and may remember your profession and practice.

These 5 marketing methods are a great starting point for anyone starting a mental health private practice.

You can also run google ads for a quick visibility.

The main thing with these marketing techniques is that you will need to do consistent work for the first few months. After that you can slow down a little bit or hire someone to do the marketing for you. But keep doing.

So, if you are just starting out with your private practice and looking for ways to get 20+ mental health clients every week, you can follow these marketing methods.

Navdeep.