6 Places to Put Keywords on a Private Practice Therapist Website
If you are reading this post, then it means that you have done your keyword research for therapist website SEO, and confused about where to put these private practice keywords on your therapist website. If I am guessing right, then you are on the right post.
In this post, I have listed down 6 important places where you should put keywords on a private practice therapist website. So let’s start.
TL;DR: 6 places to put keywords in a private practice therapist website are title tag, URL, meta description, headings, in-content, and anchor texts.
1. Meta Title
The first place to put keywords in a private practice counseling website is the Meta Title. Meta Title is the title which is seen on the search results, in the browser top bar, and while posting the website URL on social media platforms. Google call them as title links.
Meta tile is the first important place to have your private practice keywords in. Generally, the most important keyword for the page is placed in the Meta Tile followed by few secondary, related keywords.
Having keywords in your meta title not only help search engines but also help increasing the CTR to your counseling website.
For example, if your website is on EMDR therapy Houston and you are optimizing the Homepage itself. Then, your primary keyword is EMDR therapy Houston. Secondary keyword is EMDR therapist Houston.
Your title can be – EMDR Therapy Houston – Trusted EMDR Therapist
2. URL
URL or Unique Resource Locator is the second place where terms for private practice be put in. URL points to location of a webpage on the server. You can call it the address of a resource published online. For example: https://example.com/therapy-example-city/ is a URL pointing to a page located on therapy-example-city on https://example.com website servers.
Search engines regularly crawls URLs and it’s page content. Having keywords in the URL helps to understand what this page is about.
So if you’re a therapist in Seattle specializing in anxiety treatment, having a URL like “yourpractice.com/seattle-anxiety-therapist” will help crawlers to understand that this page is about a local private practice anxiety therapy clinic in Seattle.
Having your targeted keywords in the URL helps search engine bots to understand the URL structure better helping in crawling.
3. Meta Description
Meta description is the short summary of the page which is shown below the title and URL in search results. Having the keywords in the meta description helps to increase CTR to the page. Google call meta descriptions as snippets.
Meta description is a important place to have your important keywords. Using right keywords in the meta descriptions can help increase CTR to your counseling website.
By using terms in the meta description your user get a short summary about what the page is going to be about. You can call it a pitch that helps to convince users what they are looking for is available on this page.
To make meta description better use summaries that are compelling, provide information about the page, and has relevant keywords in the sentence. Also, write description in such a way that can generate trust with the user to visit your website.
For example if your page is on Anxiety therapy Houston, a compelling keyword rich meta description can be: “Looking for anxiety therapy in Houston? Our licensed therapists help you manage anxiety, stress, and panic with proven, compassionate care tailored to your needs.“
4. Headings
Headings help build structure of the content. Headings and sub-headings is the 4th place to add therapist keywords to.
Headings are categorized into H1 to H6. H1 is the biggest and H6 is the smallest in font size. Generally H1 heading is used to put the most important keyword of the page. H2’s and other headings are used to show other secondary or related keywords.
For example if you are a anxiety therapist in Houston, TX, then on your anxiety service page, the headings can be
H1 – Reliable Anxiety Therapy Houston, TX
H2 – Trusted Anxiety Therapist in Houston, TX
H3 – Houston TX Therapist You Can Trust
H2 – Affordable Anxiety Therapy Houston
And so on ….
A good headings structure helps user to navigate on the page easily, read the content, and decide future action.
5. Within content
Adding keyword in the first few paragraphs of the content is the fifth place where counselling website keywords should be placed.
When you add your keywords within first few paragraphs of your content, it helps search engine bots to understand the centerpiece topic of the page.
This happens because when the search crawler crawls a webpage it will see that the same/slight variation of the keyword is used in title, URL, H1 heading tag of the page, and also appearing within the first few paragraphs, then it will detect that the main keyword is the centerpiece topic of the page.
After the first few paragraphs add secondary keywords and their variations in the remaining content. This will help in keeping the user engaged.
6. Anchor texts
Google uses links to determine the relevancy of the page. Adding keywords to the anchor text helps search engine bots to understand the context of the page. Adding internal links helps in cross-referencing own content.
Anchor texts are words added between the hyperlink. Anchor texts are added in the <a href=”https://example.com/”>this is an anchor text</a> format.
When you add keywords to anchor texts, you make it easier for the search bots to determine what the page is about.
Adding relevant anchor texts is also a great strategy that is applied while doing On-page SEO of therapist website.
Final Words
Keywords play an important role in optimizing a therapist website. Placing keywords in right places help search engines to understand the centerpiece topic of the page.
Just like gaining backlinks is an important part of Off-page SEO strategy for counseling website optimization, keywords are crucial for optimizing the On-page elements of psychotherapy website.
Also, adding keywords helps rank a single page for multiple queries. Through this blog post, I have provided you 6 places where you should absolutely place keywords on your private practice website.
These 6 places are the most important aspect of optimizing a web page for crawlers. When you add important terms to these 6 places, you make sure that the On-page SEO of the website is taken care of.
