5 Essential Pages Every Private Practice Website Must Have

You have finally decided to launch your private practice website. That’s a great way to showcase your work and attract private practice clients. Although launching a private practice website is exciting, but it can also feel overwhelming. There are many questions that you might be having in the beginning, one of them is what pages to have on your private practice website? This is a important question as it will build the foundation of your private counselling website.

In this post, I have listed down five essential pages every private practice website must have. These pages will be your private practice website’s foundational pages.

1. Home Page

Homepage is the most important page of your local private practice website. It is like a tree from which other branches of the website connects. With a good designed and optimized homepage, you not only connects with your potential clients but also builds trust and reputation with the users. Homepage can be dynamic like blogs or static like a page.

For private practice website converting a dedicated page designed as homepage should be turned to the website’s homepage instead of blog page.

A well optimized homepage can help you attract clients to your private practice. A optimized homepage is a way to showcase your work, what you do, what is your specialty, your clinic and your images, case studies, and many other things. Homepage builds the first impression with the user. In local therapist marketing, homepage is the first place where most of the users will land. So it needs to be strong, optimized, and converting.

A strong homepage should:

• Clearly state who you help (your niche or specialty).
• Give a warm, welcoming introduction in your voice.
• Properly positioned CTAs
• Offer an easy path to explore services or book a consultation.
• Your real images.
• Section for case studies
• Blog posts section

Also, make sure that the Home page of the private counselling website loads within 3 seconds. This will increase engagement and conversions.

2. About Page

Your are in a profession where trust between the client and the therapist matters a lot. Therapy is personal, and clients want to know who they’re opening up to. Your About Me page will serve that purpose. It will help you better connect with your potential therapy clients. Your About page is in-fact the second most important page on your private counselling website after the Home page.

By properly utilizing this page you can build trust and credibility with the users. On the About page you should write about your journey, initial years of your life, life before becoming a therapist, why you chose therapy as a profession, where you went to study therapy, what recognitions you got, awards won, how you can help with the user’s condition, etc.

Include photos of yourself in the clinic, taking awards, participating in events, etc. This will build confidence in the user that they are contacting the right person. In the end of the page, don’t forget to add CTA buttons to contact you.

Also read: Difference between a basic website and a client-attracting private practice website

3. Services Page

Services page will be the page where you will mention all your services. Like if you are a couples therapy therapist, you may be providing services like individual therapy for dating and breakups, premarital therapy, discernment counselling, etc. You should list all those services on the Services page.

The clients need to understand what you offer and how it fits their needs. A dedicated Services page will solve this problem. You should provide detailed overview of each service you provide. You can even categorize them in different sections. Like therapy for individuals can contain all the therapy services that you provide to individuals regarding relationship issues, Therapy for couples can include all the services that are specifically for couple relationship issues, and like wise.

Along with services page you should also create dedicated page for each service also. This will be helpful for therapist SEO and gaining online visibility. On each service page provide detailed information about the problems the potential client might be facing. Start with questions like why they are here, how this therapy program can help them, how you can help them. Always keep the user in focus by sentences like “You’ve been worried…”, “Your partner is not listening”, etc.. Never keep yourself in focus.

When the user will see that you are talking about the real problems which they are facing they will better engage and convert.

4. Contact Page

Next on the list is a CTA optimized Contact page. Contact page will be the page where users can contact you easily. You should not just have a most obvious Contact page, but a page where the user can get direct information about your contact details.

Add short, encouraging message on the page like “I’d love to hear from you. Let’s see if we’re a good fit”, a contact form, location of your clinic, links to email and mobile number.

For making the Contact page more user friendly, you can add a map on the page with location of your private practice clinic. You can even provide directions to your clinic from popular landmarks and streets.

Just make sure to not clutter the Contact page. Keep it simple and sweet with soft CTAs.

5. Blog Page

As a private practice therapist this will be one of the most important page on your private counselling website. This will be the page where all the posts that you will write in the form of blogs will appear in a pre-determined sequence. This will help you build engagement with your users.

Blog page will help your users to directly read the content that you will post on your website in the form of blog articles. Most of the CMS have pre-built settings that keep updating the blog page whenever a new post is published by you.

I will advice to write 2-5 blog posts every month to keep the blog page updated with new blog posts.

Final Thoughts

A private practice website is a great way to connect with your audience and attract therapy clients. By setting up the website in the right way you can look more professional and trusted. Having these 5 essential pages on your private counselling website, you are already ahead from many other therapists in your area.

These pages form the foundation for connection, trust, and conversions. From here, you can expand to more specialized landing pages like more location of clinics, FAQs page, Resource page, etc.